4 The People UK

4thepeopleuk.com

Brief

Boutique events company 4 The People has appointed Overthrow Digital to create an exceptional new website to showcase its excellent and expanding portfolio of high quality 5 star events. 4 The People pride themselves on the level of personal service they offer, and wish to remain an approachable, compact team that super serves its clients. The website will act as the online shop front for the business, and must immerse visitors into the experiences organised by 4 the People. It must be visually impactful, device responsive, designed with great consideration given to the user experience, supplied with a CMS and feature a series of third party integrations.

The website should demonstrate the companies offerings clearly, but use a naming convention to generate, intrigue and enhance user engagement with the content on offer. The site should also be optimised to handle social media (Instagram, Twitter, Pinterest) and video content smoothly and beautifully.

Solution

We proposed building the website on a WordPress platform, customising a pre existing theme to accommodate the required page architecture and functionality. Overthrow Digital will select, setup and customise the theme to reflect the company branding and aesthetic. 

The CMS will enable editors on the site to quickly and easily update existing or publish new content, write blogs posts and keep the portfolio up to date. The websites functionality will feature modern integrations for social media, rich media content such as video and audio.

Result

A design orientated website that truly showcases the glamorous work of 4 The People with an equally as glamorous website. Overthrow Digital has taken this a step further and have made sure that the website is not only beautiful but also has the modern technical functionalities. We have made sure that the website is responsive across a variety of devices and browsers and that the website has been optimised to handle their social medias and we have also implemented a Instagram feed to display their most recent posts. Furthermore, we have provided a stable and managed environment to optimise the website performance across all devices.

The staff at 4 The People has also been trained and given the opportunity to have control over the content of the website so that they can continue to grow the 4 The People portfolio. We have also created and integrated their very own Google Analytics account for them to better understand their online audience by gathering data.

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