Mayvin

mayvin.co.uk/

Brief

Mayvin is a specialist leadership and organizational development company. They have their own network of associates, and are supported by an advisory board, as well as partnerships with some of the most prestigious organizational development, human resources and leadership development organisations

Mayvin has a functioning website with plenty of copy and a blog section but are looking for an improved design to better present their company and services as well as to generate leads. Therefore, Overthrow Digital have been tasked with the design and build of an updated website for Mayvin’s needs.

Solution

The website will have a fully responsive and visually engaging homepage with a balance of site content organised in a logical order so that the Mayvin brand can be presented as well as possible.

Building upon the client’s current blog section by creating a clearer design and navigation.

Integrate an analytical system to the content management system to track their online traffic. We will set up goals, social tracking and demographic traffic to help enhance this.

Using our initial SEO report we will also ensure that the site and content are optimised to increase your visibility in search engine rankings.

Email marketing integration with an automated system

Result

A transformed website that is now has a fully responsive front end which is both visually pleasing and informative, projecting the Mayvin brand.

We have added blog functionality that includes imagery in posts, which can also link posts to specific projects and resources to increase relevance, create links within the online content and to drive newsletter sign-ups.

A reporting functionality included that can integrate Google analytics to the system, which will allow the client to develop a better understanding of their online traffic and customers.

A newsletter system has been integrated with the content management system so that the client can send out an automated round up of editorial mails once a month to encourage more users to read the blog.

Included SEO tools into the content management system, which will conduct an SEO audit of the site and produce a set of keyword phrases to be targeted. The report will include a number of recommendations about the site structure and content to provide a solid foundation and set of targeted phrases for the on-going SEO work we have also been taking part in.

Overthrow Digital 7 Albert Mews Albert Road London N4 3RD