The Arts Club Hotelhotel.theartsclub.co.uk
The Arts Club extended their offering to include overnight stays at the Club in their 5 star hotel rooms. The top 3 floors of the Club were renovated and 17 elegant bedrooms and suites created for their guests. Overthrow Digital were asked to design, build and integrate a dedicated Hotel website with the existing club site. The design had to continue the brand look and feel, and reflect the luxury on offer for guests making reservations at Dover Street.
A fully responsive website was designed and integrated with the Micros Fidelio online hotel reservation system selected by the Club to handle their guest bookings. The existing Club’s membership database was fully integrated in a highly secure system, allowing members to make reservations at the click of a button without having to complete pages of forms. Non members can also enquire about availability, and the website was built with search engine optimisation in mind from the beginning, to help the Club capitalise on HNW search traffic for luxury bespoke hotels in London.
The website has proven to be a successful addition to the Arts Club online portfolio. The system has started to receive bookings and the club are now welcoming guests on a daily basis. Although currently only taking bookings from the website and over the phone, the system is designed to also plug into the various global distribution networks available for last minute room sales.
Once Overthrow had completed the Hotel Website, the client was so pleased with the result we were asked to update the Club website to the same modern high standard.